Histories Of The Broadcast Networks

Networks, Producers & Distributors

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Corporate Histories of the Networks from their founding to present day including major people, events, corporate performance and recent series.

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Showing 1 out of 26 matching entries for this topic.


THE CW


Warner Bros. and CBS Corporation stunned the TV world when it announced in Jan. 2006 it would replace the WB and UPN networks in the fall with a combined network dubbed “The CW.” Maybe stunned is too strong a word. Both UPN and the WB had struggled to deliver the kind of results coveted by corporate investors. Joining forces seemed the logical course for CBS Corporation, UPN’s owner, and for Time Warner, The WB’s parent co. With a 50 percent stake each in the new network, The CW (“C” for CBS and “W” for Warner Bros.) would cull the best programs from its old networks, trim overhead and reinvigorate programming for the 18-34 age group. John Maatta, former COO of the WB, became COO of The CW, and Dawn Ostroff, former UPN chief, became The CW’s president of entertainment.The new network hit the airwaves in September 2006 with a lineup of shows that included UPN’s “America’s Next Top Model,” “Veronica Mars,” its ever-popular World Wrestling Entertainment’s “Smackdown” on Friday nights and WB programs “7th Heaven,” “Smallville” and “the Gilmore Girls,” among others. The programming strength of the combined networks was a major draw to station owners seeking affiliation with The CW.

Media reports from the spring advertising upfronts, revealed The CW booked about $625 million in upfront commitments for its inaugural season. The network began operations in September 2006 with programming from UPN and The WB and premiered “America’s Next Top Model.”

After the 2007 upfronts, CW tried to build anticipation for the new fall shows but did not schedule any original content except “Hidden Palms,” during the summer. The lack of summer originals lost the modest momentum from the regular season. Unfortunately, the fall shows did not do as well as expected. Advertisers were excited by CW’s 18-34 target demo, but after the fall premieres that audience went down 23% to last year. Dawn Ostroff, president of e [continued]