Market Research & Analysis

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Market Research and Analysis Company contact information for the Entertainment Industry.

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Showing 3 out of 18 matching entries for this topic.


CINEMASCORE


8812 Rainbow Ridge Dr., Las Vegas, NV 89117.
TEL: (702) 255-9460.

MANAGER
Harold Mintz
CinemaScore conducts film audience surveys, asking moviegoers to assign a letter grade of A to F to the film they just viewed. It also conducts surveys to determine other audience views and prefer- ences. It conducts a demographic breakdown of its survey results and sells this information to interested film industry companies.

NIELSEN



NIELSEN ENTERTAINMENT PRACTICE
(Box office tracking and anaylsis systems)
6255 Sunset Blvd., 19th Flr., Hollywood, CA 90028.

TEL: (323) 860-4600.
FAX: (323) 860-4610.
www.nielsenedi.com


PRESIDENT, GLOBAL MEDIA CLIENT SERVICES

Dave Thomas
The Nielsen Entertainment Practice provides consistent, in- depth and up-to-the minute identification and analysis of your entertainment product. Nielsen: measures mobile entertainment sales; tracks music and music-video product sales as well radio- station music plays; monitors in-home entertainment through DVD and video sales; provides research solutions for motion pic- tures (projects and industry); tests pilots and episodes for tele- vision products; collects, monitors and analyzes retail book sales; conducts audience measurement and seeks consumer insights for Console and PC video gaming.
NIELSEN
IAG
RESEARCH
345 Park Ave. S, 12th Flr., New York, NY 10010.

TEL: (212) 871-5200.
FAX: (212) 871-5300. www.iagr.net

Los Angeles: 1801 Century Park West, Los Angeles, CA
90067.
TEL: (310) 277-5555.
FAX: (310) 277-5010.

EXECUTIVE
V.P. and
CHIEF RESEARCH OFFICER

Paul Donato
Nielsen IAG collects metrics about every ad, product placement, and program sponsorship occurring across all broadcast and major cable networks during primetime.
NIELSEN MEDIA RESEARCH, INC. 770 Broadway, 15th Fl., New York, NY 10003.

TEL: (646) 654-8300. www.nielsenmedia.com


VICE CHAIRMAN EXECUTIVE
V.P. THE
NIELSEN COMPA -
NY
Susan D. Whiting

Market Research and Analysis
PRESIDENT, GLOBAL MEDIA CLIENT SERVICES

Dave Thomas
A business unit of VNU. Nielsen Media Research – U.S. Nielsen Media Research is the leading provider of TV audience meas- urement and related services in the United States. Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 54 markets. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus, and Internet usage and adver tising information through Nielsen/NetRatings.


THE GALLUP ORGANIZATION


502 Carnegie Center, Ste. 300, Princeton, NJ 08540.

TEL: (609) 924-9600.
FAX: (609) 927-2541. www.gallup.com

World Headquarters: 901 F St., N.W., Washington, D.C. 20004.

TEL: (202) 715-3030.
FAX: (202) 715-3045.

CHAIRMAN, PRESIDENT CEO

James K. Clifton

VICE CHAIRMAN
OF
RESEARCH CONSULTING

Gale Muller

WORLDWIDE CONTACT / GALLUP ORGANIZATION

Sarah Van Allen -
email: sarah_van_allen@gallup.com