Motion Picture Herald
A weekly published from 1915 to 1973, the Motion Picture Herald was the prime international trade paper of the American Motion Picture Industry. There were over 3,000 issues published. It went to press on Wednesday and was issued Fridays. This magazine averaged 100 pages per week. Its business was everything having to do with the business of motion pictures. This included production, distribution, exhibition, government relations, censorship, and economics of the business and much more. Each issue contained reviews of films with extensive lists of cast and credits. There were sections such as “Better Theatres” that detail a complete history of the evolution of movie theatres from the “palaces “of the Twenties to multiplexes, including architecture, sound, operation, design and projection often accompanied by pictures. Virtually every film ever released in the United States from 1915 until the 1970’s is represented in the Motion Picture Herald’s pages by review, advertising material, editorial comment and sometimes actual stills from the movie. The Quigley Showmanship Awards spotlighted theatrical campaigns for specific movies that were judged by the major people in the Industry. The Motion Picture Herald often ran special issues dealing with individual companies, studios, issues, plans or analysis of the Industry.
In addition to Martin J. Quigley and Martin Quigley Jr. the editorial content was strongly influenced by people such as Terry Ramsaye who was the Motion Picture Herald’s editor for two decades. Ramsaye is the author of the seminal book on silent films, A Million and onE Nights and was one of the most respected film historians and journalists ever. In fact it was Ramsaye who introduced Thomas Edison to George Eastman. William R. Weaver was the Hollywood editor of the Company for thirty years and was known as the foremost Hollywood trade reviewer. In fact the famous New York Times Film Critic, Vincent Canby, got his start in the editorial department of the Motion Picture Herald in the 1950’s.